{"id":2348,"date":"2025-06-30T12:52:18","date_gmt":"2025-06-30T11:52:18","guid":{"rendered":"https:\/\/6ps.si\/?page_id=2348"},"modified":"2025-07-07T13:02:18","modified_gmt":"2025-07-07T12:02:18","slug":"kako-digitalni-dvojcki-vplivajo-na-spletno-prodajo","status":"publish","type":"post","link":"https:\/\/6ps.si\/en\/kako-digitalni-dvojcki-vplivajo-na-spletno-prodajo\/","title":{"rendered":"The Influence of Digital Twins on E-Commerce Performance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2348\" class=\"elementor elementor-2348\">\n\t\t\t\t<div class=\"elementor-element elementor-element-330b86b3 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"330b86b3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3aa10c98 e-flex e-con-boxed e-con e-child\" data-id=\"3aa10c98\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-add7acb elementor-widget elementor-widget-heading\" data-id=\"add7acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Kako digitalni dvoj\u010dki (3D modeli) vplivajo na spletno prodajo<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eccb1f6 elementor-widget elementor-widget-heading\" data-id=\"7eccb1f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">30.6.2025<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771f2a82 animated-fast e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"771f2a82\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20bdad55 e-con-full e-flex e-con e-child\" data-id=\"20bdad55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4403cbe5 elementor-widget elementor-widget-text-editor\" data-id=\"4403cbe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>V digitalnem okolju, kjer se uporabni\u0161ka pozornost meri v sekundah, postaja vrhunska predstavitev izdelkov klju\u010dno orodje uspeha v spletni prodaji. Digitalni dvoj\u010dki \u2013 interaktivne 3D replike izdelkov \u2013 omogo\u010dajo vizualno bogato in informacijsko u\u010dinkovito izku\u0161njo, ki presega klasi\u010dne fotografije in videoposnetke.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d078b1 animated-fast e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8d078b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-75ac8c1 e-con-full e-flex e-con e-child\" data-id=\"75ac8c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f0e3af elementor-widget elementor-widget-image\" data-id=\"4f0e3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-1024x683.webp\" class=\"attachment-large size-large wp-image-2893\" alt=\"\" srcset=\"https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-1024x683.webp 1024w, https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-300x200.webp 300w, https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-768x512.webp 768w, https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40c36d6 e-con-full e-flex e-con e-child\" data-id=\"40c36d6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c478181 elementor-widget elementor-widget-text-editor\" data-id=\"c478181\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Raziskave ka\u017eejo, da imajo lastnosti spletne strani neposreden vpliv na uporabni\u0161ko vedenje, zaznano vrednost izdelka in nakupne namere <a href=\"https:\/\/www.researchgate.net\/publication\/220260022_What_Signal_Are_You_Sending_How_Website_Quality_Influences_Perceptions_of_Product_Quality_and_Purchase_Intentions\">(Wells et al., 2011).<\/a> V tem kontekstu digitalni dvoj\u010dki igrajo pomembno vlogo, saj hkrati izbolj\u0161ujejo uporabni\u0161ko izku\u0161njo, pove\u010dujejo zaupanje in zaznano kakovost izdelka.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4cc7c1 e-con-full e-flex e-con e-child\" data-id=\"b4cc7c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774b4c7 elementor-widget elementor-widget-heading\" data-id=\"774b4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zakaj optimizacija spletne predstavitve ni ve\u010d dovolj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a4f21e elementor-widget elementor-widget-text-editor\" data-id=\"9a4f21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1156\" data-end=\"1252\">Vsaka sodobna spletna trgovina se trudi optimizirati svojo prisotnost preko treh glavnih kanalov:<\/p>\n<ul data-start=\"1254\" data-end=\"1465\">\n<li data-start=\"1254\" data-end=\"1320\">\n<p data-start=\"1256\" data-end=\"1320\"><strong data-start=\"1256\" data-end=\"1276\">SEO optimizacija<\/strong>, da uporabniki spletno stran sploh najdejo,<\/p>\n<\/li>\n<li data-start=\"1321\" data-end=\"1383\">\n<p data-start=\"1323\" data-end=\"1383\"><strong data-start=\"1323\" data-end=\"1348\">vizualna optimizacija<\/strong>, da ustvarimo pozitiven prvi vtis,<\/p>\n<\/li>\n<li data-start=\"1384\" data-end=\"1465\">\n<p data-start=\"1386\" data-end=\"1465\"><strong data-start=\"1386\" data-end=\"1414\">optimizacija uporabnosti<\/strong>, da obiskovalec ostane dlje \u010dasa in se odlo\u010di za nakup.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1467\" data-end=\"1737\">Digitalni dvoj\u010dki bistveno pripomorejo k zadnjima dvema. Kot poudarja <a href=\"https:\/\/www.researchgate.net\/publication\/264822616_Modelling_the_impact_of_3D_product_presentation_on_online_behaviour\">Algharabat in Abu ELSamen (2013)<\/a>, kakovost vizualne predstavitve izdelka neposredno vpliva na zaznano vrednost izdelka in nakupno odlo\u010ditev \u2013 \u0161e posebej v spletnih okoljih, kjer fizi\u010dni stik z izdelkom ni mogo\u010d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5572074 e-con-full e-flex e-con e-child\" data-id=\"5572074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab4d3a1 elementor-widget elementor-widget-heading\" data-id=\"ab4d3a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3D predstavitev pove\u010duje anga\u017eiranost in nakupno verjetnost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cbb41 elementor-widget elementor-widget-text-editor\" data-id=\"93cbb41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1803\" data-end=\"2221\">Modeli, predstavljeni v 3D, uporabniku omogo\u010dajo, da izdelek pogleda iz vseh zornih kotov, ga pribli\u017ea, vrti in analizira. To vodi do ob\u010dutka ve\u010dje kontrole in informiranosti, kar dokazano vpliva na ve\u010djo vklju\u010denost in pripravljenost na nakup. Poleg tega 3D predstavitev zvi\u0161uje zaupanje v blagovno znamko, saj deluje kot pokazatelj tehni\u010dne dovr\u0161enosti in profesionalizma <a href=\"https:\/\/www.researchgate.net\/publication\/256701535_An_empirical_investigation_of_3D-based_information_systems_success_for_online_retailers\">(Zamil &amp; Algharabat, 2013)<\/a>.<\/p>\n<p data-start=\"2223\" data-end=\"2597\"><a href=\"https:\/\/www.researchgate.net\/publication\/317281781_Effect_of_3D_Product_Presentation_on_Consumer_Preference_in_E-Commerce\">Raziskava Hewawalpita in Perera (2017)<\/a> je pokazala, da se uporabniki, ki so si izdelek ogledali v interaktivni 3D obliki, odlo\u010dajo za nakup hitreje in z ve\u010djim zaupanjem kot tisti, ki so si ogledali enake izdelke v dveh dimenzijah. 3D prikaz pove\u010duje ob\u010dutek &#8220;prisotnosti izdelka&#8221;, kar zmanj\u0161a negotovost in omogo\u010da odlo\u010ditev, ki je bli\u017eje resni\u010dni nakupni izku\u0161nji v fizi\u010dni trgovini.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a1e11e e-con-full e-flex e-con e-child\" data-id=\"5a1e11e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a345fb5 elementor-widget elementor-widget-heading\" data-id=\"a345fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Povezava med zaznavo blagovne znamke in obliko predstavitve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5300eb elementor-widget elementor-widget-text-editor\" data-id=\"a5300eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2663\" data-end=\"2961\">Kakovostna 3D predstavitev ne vpliva le na sam izdelek, temve\u010d tudi na zaznavo celotne blagovne znamke. Kot potrjuje <a href=\"https:\/\/www.researchgate.net\/publication\/307745212_Brand_awareness_and_buying_intention_in_the_online_environment\">raziskava Filipovic (2015)<\/a>, mo\u010dna vizualna prisotnost \u2013 vklju\u010dno s sodobnimi 3D tehnikami \u2013 dviguje prepoznavnost blagovne znamke in pozitivno vpliva na kup\u010devo namero po nakupu.<\/p>\n<p data-start=\"2963\" data-end=\"3250\">Blagovna znamka, ki uporablja inovativne oblike predstavitve, izstopa iz mno\u017eice in se pozicionira kot sodobna in zaupanja vredna. Zelo podobne ugotovitve navaja tudi \u0161tudija <a href=\"https:\/\/www.researchgate.net\/publication\/264822616_Modelling_the_impact_of_3D_product_presentation_on_online_behaviour\">Algharabat in Abu ELSamen (2013)<\/a>, ki povezuje 3D predstavitve z vi\u0161jo zaznano kakovostjo izdelka in ve\u010djo lojalnostjo kupcev.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93d3ce9 e-con-full e-flex e-con e-child\" data-id=\"93d3ce9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3a474 elementor-widget elementor-widget-heading\" data-id=\"bb3a474\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tehnolo\u0161ka preprostost \u2013 visoka dodana vrednost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0256a85 elementor-widget elementor-widget-text-editor\" data-id=\"0256a85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3304\" data-end=\"3646\">Dobra novica za podjetja je, da vklju\u010ditev digitalnih dvoj\u010dkov ni ve\u010d kompleksna niti draga. Napredne re\u0161itve omogo\u010dajo prikaz 3D vsebin neposredno v brskalniku \u2013 brez dodatnih vti\u010dnikov ali aplikacij. Spletne trgovine, ki temeljijo na sistemih kot so Shopify ali WooCommerce, \u017ee ponujajo podporo za vklju\u010devanje 3D modelov v izdel\u010dne strani.<\/p>\n<p data-start=\"3648\" data-end=\"3898\">Poleg tega moderne platforme omogo\u010dajo, da so modeli prilagojeni za mobilne naprave, optimizirani za hitro nalaganje in prilagodljivi glede na lo\u010dljivost zaslona \u2013 kar pomeni, da uporabnik povsod do\u017eivi brezhibno vizualno izku\u0161njo <a href=\"https:\/\/www.researchgate.net\/publication\/256701535_An_empirical_investigation_of_3D-based_information_systems_success_for_online_retailers\">(Zamil &amp; Algharabat, 2013)<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91adc55 e-con-full e-flex e-con e-child\" data-id=\"91adc55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb6814 elementor-widget elementor-widget-heading\" data-id=\"5bb6814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digitalni dvoj\u010dki kot konkuren\u010dna prednost<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2ed8c elementor-widget elementor-widget-text-editor\" data-id=\"af2ed8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3958\" data-end=\"4242\">\u010ceprav je SEO \u0161e vedno klju\u010den za obisk spletne strani, je konverzija obiskovalca v kupca odvisna predvsem od uporabni\u0161ke izku\u0161nje. Digitalni dvoj\u010dki prispevajo k vizualni odli\u010dnosti, interaktivnosti in zaznani vrednosti \u2013 kar so potrjeno odlo\u010dilni dejavniki pri spletnem nakupovanju.<\/p>\n<p data-start=\"4244\" data-end=\"4307\">Sodobne \u0161tudije soglasno potrjujejo, da 3D prikazi vplivajo na:<\/p>\n<ul data-start=\"4308\" data-end=\"4580\">\n<li data-start=\"4308\" data-end=\"4375\">\n<p data-start=\"4310\" data-end=\"4375\">dalj\u0161i \u010das zadr\u017eevanja uporabnika na strani <a href=\"https:\/\/www.researchgate.net\/publication\/220260022_What_Signal_Are_You_Sending_How_Website_Quality_Influences_Perceptions_of_Product_Quality_and_Purchase_Intentions\">(Wells et al., 2011)<\/a>,<\/p>\n<\/li>\n<li data-start=\"4376\" data-end=\"4429\">\n<p data-start=\"4378\" data-end=\"4429\">vi\u0161jo zaznano kakovost izdelka <a href=\"https:\/\/www.researchgate.net\/publication\/264822616_Modelling_the_impact_of_3D_product_presentation_on_online_behaviour\">(Algharabat &amp; Abu ELSamen, 2013)<\/a>,<\/p>\n<\/li>\n<li data-start=\"4430\" data-end=\"4472\">\n<p data-start=\"4432\" data-end=\"4472\">ve\u010djo nakupno namero <a href=\"https:\/\/www.researchgate.net\/publication\/317281781_Effect_of_3D_Product_Presentation_on_Consumer_Preference_in_E-Commerce\">(Hewawalpita &amp; Perera, 2017)<\/a>,<\/p>\n<\/li>\n<li data-start=\"4473\" data-end=\"4533\">\n<p data-start=\"4475\" data-end=\"4533\">bolj\u0161o prepoznavnost blagovne znamke <a href=\"https:\/\/www.researchgate.net\/publication\/307745212_Brand_awareness_and_buying_intention_in_the_online_environment\">(Filipovic, 2015)<\/a>,<\/p>\n<\/li>\n<li data-start=\"4534\" data-end=\"4580\">\n<p data-start=\"4536\" data-end=\"4580\">ve\u010djo lojalnost kupcev <a href=\"https:\/\/www.researchgate.net\/publication\/256701535_An_empirical_investigation_of_3D-based_information_systems_success_for_online_retailers\">(Zamil &amp; Algharabat, 2013)<\/a>.<\/p>\n<\/li>\n<\/ul>\n<p>Vse to pomeni, da <b>uvedba digitalnih dvoj\u010dkov ni ve\u010d zgolj estetska izbira, temve\u010d strate\u0161ka poslovna odlo\u010ditev.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21486f7 e-con-full e-flex e-con e-child\" data-id=\"21486f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-239441e elementor-widget elementor-widget-heading\" data-id=\"239441e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u017delite izvedeti, kako lahko 3D digitalni dvoj\u010dki izbolj\u0161ajo tudi va\u0161o spletno predstavitev izdelkov?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94a299 elementor-widget elementor-widget-text-editor\" data-id=\"c94a299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"3958\" data-end=\"4242\"><b>Kontaktirajte nas za individualno svetovanje \u2013 z veseljem vam poka\u017eemo mo\u017enosti in pripravimo konkretno strategijo za va\u0161 spletni nastop.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6e441a e-con-full e-flex e-con e-child\" data-id=\"e6e441a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49c555c elementor-widget elementor-widget-text-editor\" data-id=\"49c555c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5 data-start=\"4950\" data-end=\"5001\"><strong data-start=\"4957\" data-end=\"4983\">Uporabljena literatura<\/strong>:<\/h5>\n<ul data-start=\"5003\" data-end=\"5650\">\n<li data-start=\"5003\" data-end=\"5129\">\n<p data-start=\"5005\" data-end=\"5129\">Wells, J. D., Valacich, J. S., &amp; Hess, T. J. (2011). What signal are you sending? How website quality influences perceptions of product quality and purchase intentions. <em data-start=\"367\" data-end=\"386\">MIS Quarterly, 35<\/em>(2), 373\u2013396.\u00a0<\/p>\n<\/li>\n<li data-start=\"5130\" data-end=\"5226\">\n<p data-start=\"5132\" data-end=\"5226\">Filipovic, J. (2015). Brand awareness and buying intention in the online environment. <em data-start=\"523\" data-end=\"538\">Marketing, 46<\/em>(4), 277\u2013284.\u00a0<\/p>\n<\/li>\n<li data-start=\"5227\" data-end=\"5331\">\n<p data-start=\"5229\" data-end=\"5331\">Algharabat, R. S., &amp; Abu ELSamen, A. (2013). Modelling the impact of 3D product presentation on online behaviour. <em data-start=\"708\" data-end=\"772\">International Journal of Electronic Marketing and Retailing, 5<\/em>(3), 242\u2013264.\u00a0<\/p>\n<\/li>\n<li data-start=\"5332\" data-end=\"5436\">\n<p data-start=\"5334\" data-end=\"5436\">Ozok, A. A., &amp; Komlodi, A. (2007). Do looks really matter? The effect of 3-dimensional product representations on the customers&#8217; buying decision in electronic commerce. <em data-start=\"1001\" data-end=\"1077\">Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 51<\/em>(17), 1050\u20131052.\u00a0<\/p>\n<\/li>\n<li data-start=\"5437\" data-end=\"5541\">\n<p data-start=\"5439\" data-end=\"5541\">Hewawalpita, S., &amp; Perera, I. (2017). Effect of 3D product presentation on consumer preference in e-commerce. In <em data-start=\"1254\" data-end=\"1267\">MERCon 2017<\/em> (pp. 164\u2013169). IEEE.\u00a0<\/p>\n<\/li>\n<li data-start=\"5542\" data-end=\"5650\">\n<p data-start=\"5544\" data-end=\"5650\">Zamil, A. M. A., &amp; Algharabat, R. S. (2013). An empirical investigation of 3D-based information systems success for online retailers. <em data-start=\"1471\" data-end=\"1521\">International Journal of Technology Marketing, 8<\/em>(3), 316\u2013336.\u00a0<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19714490 e-flex e-con-boxed e-con e-parent\" data-id=\"19714490\" data-element_type=\"container\" data-e-type=\"container\" id=\"Kontakt\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bd9d06b elementor-widget elementor-widget-heading\" data-id=\"6bd9d06b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Kontaktirajte nas <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fb73610 eael-wpforms-form-button-custom elementor-widget elementor-widget-eael-wpforms\" data-id=\"2fb73610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"eael-wpforms.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t            <div class=\"eael-contact-form eael-wpforms eael-wpforms-align-center\">\n                                <div class=\"wpforms-container \" id=\"wpforms-73\"><form id=\"wpforms-form-73\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"73\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/posts\/2348\" data-token=\"b722cf9c0e943a87a208357b8fd07d56\" data-token-time=\"1776291183\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-73-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-73-field_0\">Ime <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-73-field_0\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][0]\" placeholder=\"Ime\" required><\/div><div id=\"wpforms-73-field_6-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"6\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-73-field_6\">Podjetje<\/label><input type=\"text\" id=\"wpforms-73-field_6\" class=\"wpforms-field-large\" name=\"wpforms[fields][6]\" placeholder=\"Podjetje\" ><\/div><div id=\"wpforms-73-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-73-field_1\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-73-field_1\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][1]\" placeholder=\"Email\" spellcheck=\"false\" required><\/div><div id=\"wpforms-73-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-73-field_2\">Sporo\u010dilo <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-73-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" placeholder=\"Sporo\u010dilo (tip objekta, \u0161tevilo objektov, velikost objektov, ...)\" required><\/textarea><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"73\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/posts\/2348\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-73\" class=\"wpforms-submit\" data-alt-text=\"Po\u0161iljanje...\" data-submit-text=\"Po\u0161lji\" aria-live=\"assertive\" value=\"wpforms-submit\">Po\u0161lji<\/button><img decoding=\"async\" src=\"https:\/\/6ps.si\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->            <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kako digitalni dvoj\u010dki (3D modeli) vplivajo na spletno prodajo 30.6.2025 V digitalnem okolju, kjer se uporabni\u0161ka pozornost meri v sekundah, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"rttpg_featured_image_url":{"full":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",1080,720,false],"landscape":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",1080,720,false],"portraits":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",1080,720,false],"thumbnail":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-150x150.webp",150,150,true],"medium":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-300x200.webp",300,200,true],"large":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",1080,720,false],"2048x2048":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",1080,720,false],"trp-custom-language-flag":["https:\/\/6ps.si\/wp-content\/uploads\/2025\/07\/Digitalized-Car-ezgif.com-webp-to-jpg-converter5.webp",18,12,false]},"rttpg_author":{"display_name":"Jaka Verk","author_link":"https:\/\/6ps.si\/en\/author\/6psjaka\/"},"rttpg_comment":0,"rttpg_category":"<a href=\"https:\/\/6ps.si\/en\/category\/uncategorized\/\" rel=\"category tag\">Uncategorized<\/a>","rttpg_excerpt":"Kako digitalni dvoj\u010dki (3D modeli) vplivajo na spletno prodajo 30.6.2025 V digitalnem okolju, kjer se uporabni\u0161ka pozornost meri v sekundah, [&hellip;]","_links":{"self":[{"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/posts\/2348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/comments?post=2348"}],"version-history":[{"count":0,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/posts\/2348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/media\/2893"}],"wp:attachment":[{"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/media?parent=2348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/categories?post=2348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/6ps.si\/en\/wp-json\/wp\/v2\/tags?post=2348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}